WINZAVOD contemporary art center
invites to the «START»


September 8, will open a new exhibition at the site of the LAUNCH. 

the Fifth exhibition of the 2015/16 season - a view from the future. Artist Kseniya Kudrina explores new mythology of generation alpha (those born in the 2010s), whose values are forms of total digitalisation.

the Boundaries between real and virtual are blurring rapidly. Children of the future it is possible to imagine without toys-enough table and a gadget in which they live, favorite characters. Children often fall asleep with an iPad, and not with a scruffy Teddy bear.

Kseniya Kudrina, artist: In my childhood, in Yakutia, we had bones, we specially painted and played them in the bout, hours. My kids played with LEGO, and Disney important part of their lives. But the tablet won all. Bones, puppets, designers – they all live outside the tangible reality, glass.

On the velvet like rare exhibits of archeological excavations, exhibited thirteen glass tablets with popular characters of games and cartoons (created in the technique of bending): Lalaloopsy, My little Pony, Minions, Angry Birds, Peppa Pig, Lightning McQueen, Monster high and others.  Show “Your future – it's my past” is the concept of the Museum, the artifacts of which the next generation will learn our time.

Working as a creative Director in the company of toys, Kseniya Kudrina itself creates the world of children's dreams. It seemed even recently, during the "Soyuzmultfilm" and the publishing house «Children's literature”, this important mission was entrusted to the writers, artists and animators. Today, increasingly, for the birth and the viability of new heroes meet the marketing departments rigidly assess the conditions of functioning of the market and technology development.

the Concept of pervasive virtualization scares the skeptics of the apocalyptic. What will be our future if the fragile world of childhood captured soulless monsters? Kseniya Kudrina offers a look at the unknown future as a fait accompli reality. Looking at blur animation style guides from felt and acrylic on the walls, it seems that this time will be the time of the collapse even a little bit, and the magical colorful world crumble in plush pixels of the outgoing childhood.

Curator START, the artist Kirill Preobrazhensky: "the artist is ahead of our understanding,  asks questions that do not always have the answer. Media archaeology has introduced the concept of posthuman  – a society in which people are no longer in the usual sense of physical bodies, but on behalf of humanity says the global digital intelligence, capable of assuming any form. Today simulacra become more real than people-cartoon characters of the toy become Pets and friends of the younger generation, the children no longer need the company of their own kind"

Kseniya Kudrina was born in 1982 in the city Lena, Yakutia. In 2007 he received the diploma of the St. Petersburg artistic-industrial Academy. Stieglitz specialty "art glass”. 2012  year was trained at the British higher school of art and design. From 2013 to 2016 participated in 10 group exhibitions. Participant of the main project of the V Moscow international Biennale for young art"Deep inside" (2016) .