The project concept is based on the statements of Robert Lewis Balfour Stevenson "In every conversation there are only three themes: I'm me, you're you, all other is wrong". If you extrapolate this idea to the modern world, you can find a lot of interesting contacts and its interpretations. 1.Installed in the city and metro maps of the area with the sign "You are here". 2.In the virtual space - social media - on their own page in the contact under his name the words:"It's You" 3.a PostScript before the letter from the recipient from the mail mail.ru - "I am my world" 4.Road signs showing the direction of movement. 5.Etc. so it kind of creates a non-verbal dialogue of something big, materially non-existent, with the person. This dialogue does not let you get lost, subconsciously helping him to acclimate in today's crazy society. This is sort of an anchor and a beacon in the endless hypervirulent the space of our life. They are also interesting because outside of their usual context, they are absolutely meaningless. The project will provide a collection of photos of objects around the world (United thought "you're You, and you are here") and accompanying text. It can also be supplemented by posters/postcards/leaflets written in large letters lyrics ("you're You", "You are here now", "you are Now here", "You are reading this post, You climb the stairs", "You look out the window", etc.... ), which will be evenly distributed in the space of the exhibition hall and beyond.