"It" refers to video, computer program. There is a standard set, creating a growing feeling of tension in the viewer. What happens, however, if this increase has no end, and the recipient does not receive a discharge? The project is a specifically designed video: with the help of a special program, randomly mounted individual actors ' words, video is without beginning and end: it is infinite in length, is assembled in real time and, like a living thing, evolving independently. Replica, spoken by the actors in this staged video - phrases from classic movies, opisyvayuscyei certain "it" - the terror that is coming and require some instant action to prevent it. But decoupling is not happening - infinite imaginaryrowset the conversation between the actors does not go into effect, and a permanent state of terror, taken out of context of causality, suddenly begins to be perceived by the viewer as the norm. So the peak of nervous tension, not finding a exit, suddenly becomes a normal state due to its permanence and lack of understanding by the recipient of its causes and consequences.